How Branding Can Build an Image
Branding is a blend of Brand Messaging and Corporate Identity. The process starts by identifying the brand attributes—your organization’s values, how you do business, and defining the value proposition—what makes your organization different from the rest, your identity. It’s the lifeforce of branding. What do you say? How do you say it? How can the content be customized to communicate why your organization is the best—make you stand out in the marketplace…position you as an industry leader?
An organization’s brand message touches each customer and prospect with every communication across all media channels. Branding is more than the selection of a new company name and logo. A well-defined, well-positioned, strong brand influences employees and customers to think of a company in terms of positive brand attributes: quality, trust, dependability, reliability. It is the reason why employees and customers feel connected to an organization. It is accomplished through innovative, persuasive writing.
Branding Message Sample
Business and Systems Aligned.
BearingPoint provides business consulting and systems integration to Global 2000 companies and government organizations. By aligning their business processes and information systems, we help our clients access the right information at the right time, empowering them to crerate enterprise value. Because the right information brings knowledge. Knowledge is power. And sharing it is empowerment.
The name BearingPoint means setting direction to achieve end results. As integrators, we bring business and systems into alignment, resulting in business empowerment.
Branding Builds a Loyal Community
How your employees and customers feel about your organization is based on your branding and the identity you portray internally and in the marketplace. Your goal is to build a brand identity that makes a connection with the people who work at the company and your customers. This connection builds brand loyalty and represents a thumbs up in the social media world. It’s this word-of-mouth marketing that is golden when it supports your brand image. Good brand messaging and corporate identity that makes this connection can fuel positive social media marketing.
Your brand identity is based on your brand message. It’s what you say…and how you say it. That’s where I come into the picture—I can make sure you are saying what you want to say—that your message is doing exactly what it’s supposed to do: increase sales. I understand that “the client isn’t sure what they want…until they see what they don’t want.” I know how to work collaboratively with clients to get them to where they want to be. How to quickly gain an understanding of the business, synthesize complex information and translate it into effective copywriting and content marketing that increases sales and brand awareness.