Copywriting Enhances Content Marketing
The key is in what you say—and how you say it. I help people say what they think they’re saying. I work with organizations to get their targeted brand message into the marketplace communicating why their products and services are the best—and why people should buy them—now. I write to sell…ensuring the copy is customer focused and persuasive while the content marketing provides thought leadership. It’s a challenge. But it’s doable. Copywriting gives content marketing punch.
On-Point Copywriting Sample
What Is Messaging with a Point?
It’s a clear message, fostering no questions.
It’s succinct. It’s sharp…communicating a brand story with impact. It’s getting your point across—clearly.
It takes listening…and understanding. It takes synthesizing complex information. It takes wordsmithing, finesse, and nuance.
It’s a simple concept. But it’s not simple to create. It means that the person you’re communicating to gets it—and takes the action you want. It’swriting to sell.
It’s up to the copywriter to make it happen. You think you’re saying it right. But what if you’re not being as clear as you think? What if your point is missed?
It’s possible to make sure you always deliver Messaging with a Point—on-point copywriting and content marketing that increases sales and brand awareness—when you work with the Brand and Content Guru.
Ready to increase your sales and brand awareness? Contact Jackie Deutsch now.
Copywriting and content marketing writing require expertise to get results. The message is key. It’s the power of communication that can close a sale. Every word is significant and must make an impact. The point is to:
- Build a brand identity
- Get your message out
- Persuade people to buy your products and services
- Increase revenue
Why Copywriting Enriches Your Content
You’re the expert in your business. But that doesn’t mean you’re an expert in writing about your business…in getting your point across. To tell the best brand story the facts must be delivered in an engaging, persuasive way that makes your target audience act—whether it’s to make a purchase right then and there or to ask for the information that will allow them to make the right decision. There is tons of research trying to figure out what makes a person buy. There are also lots of theories from a psychology point of view and a neuroscience point of view. Using the right keywords in your copywriting so that customers can find you—that’s the core strategy.