Copywriting and Content Writing—My Core Industry Expertise

Broad Range of Industry ExpertiseAt the top of my industry expertise is marketing communications. I am an expert in writing to sell. Marketing is about selling. Communications is about getting the word out. The two combined—MarCom—is how to convince someone to make the purchase…invest…join…contribute…be loyal. I work with clients to define industry pain points and create persuasive copy to address how they can alleviate their customers’ problems. I have a list of satisfied clients and a proven track record in delivering effective copywriting, content marketing writing, brand messaging and corporate identity for a wide range of industries.

+ Industry Expertise in Varied B2B Industries

  • Information Technology
  • System Integration
  • Content Protection
  • Healthcare
  • Durable Medical Equipment
  • Pharmacy
  • Workers’ Compensation
  • Insurance and Risk Management
  • Learning
  • Consulting
  • Professional Services
  • Workforce Management
  • Marketing
  • Sales Support

I’m a quick study and seamlessly integrate with my B2B clients to become a valuable team member. They count on me to deliver strategic advice on the best way to get their message out into the market and convert sales.I quickly develop industry expertise.

My clients’ success is based on the unique partnerships I create by joining forces with the team and learning what makes their business different than their competitors.This is a proven approach that enhances the delivery of the right message to the right audience in the right media.

Building strong brand messaging requires copywriting and content marketing expertise. It takes a copywriter who knows how to creatively craft words into an innovative, persuasive message that demonstrates industry expertise—to reach the marketplace and make an impact in your industry with targeted positioning that increases your sales and brand awareness.

Providing Added Value with Expertise in My Clients’ Industries

I come to the table with a core skill set: copywriting, content marketing writing, branding, corporate identity building, editing and proofreading. On top of that, I have a broad range of industry expertise in the information technology, system integration, workers’ compensation, healthcare, pharmacy, and durable medical equipment industries. But I also have clients in the learning and development, workforce management, and insurance industries. One of my claims to fame is the ability to quickly immerse myself into a client’s culture to learn the business and align it with the brand. This is one of the many reasons my clients continue to come back to me.