Archive for 'brand identity'

How Branding Can Build an Image Branding is a blend of Brand Messaging and Corporate Identity. The process starts by identifying the brand attributes—your organization’s values, how you do business, and defining the value proposition—what makes your organization different from the rest, your identity. It’s the lifeforce of branding. What do you say? How do…

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Copywriting Enhances Content Marketing The key is in what you say—and how you say it. I help people say what they think they’re saying. I work with organizations to get their targeted brand message into the marketplace communicating why their products and services are the best—and why people should buy them—now. I write to sell…ensuring the copy is customer focused and persuasive while the content marketing provides…

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