Archive for 'brand message'

Good Content Editing Adds Polish to Copywriting Most content editing requests include: “It just needs a little clean up.” In most cases, what the author thinks they’re saying is not crystal clear, even if they are the subject matter expert—and getting your point across is what motivates the decision to buy. The art of content…

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Copywriting Enhances Content Marketing The key is in what you say—and how you say it. I help people say what they think they’re saying. I work with organizations to get their targeted brand message into the marketplace communicating why their products and services are the best—and why people should buy them—now. I write to sell…ensuring the copy is customer focused and persuasive while the content marketing provides…

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copywriting-content marketing

Hiring a copywriter can be a daunting task. Content is king and copywriters are the experts who can deliver your brand message on point clearly and consistently—to retain the customers you have and acquire new customers through online and offline marketing communications campaigns. Hiring the right copywriter that seamlessly integrates with your organization is the…

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On-point copywriting keeps you ahead of the pack

The best way to tell if your copywriting is effective—check your sales figures. If your copywriting brand messaging is resonating with your customers and prospects—you’ll see it reflected in your bottom line. If your sales are flat or dipping—you should take a look at how you’re communicating what your organization does and why it is…

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