Archive for 'brand messaging'

How Branding Can Build an Image Branding is a blend of Brand Messaging and Corporate Identity. The process starts by identifying the brand attributes—your organization’s values, how you do business, and defining the value proposition—what makes your organization different from the rest, your identity. It’s the lifeforce of branding. What do you say? How do…

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Branded Content Increases Brand Awareness

How Branded Content Increases Business and Brand Recognition An organization’s brand message touches each customer, prospect and employee with every communication across all media channels. The best way to get your message out to your targeted audience is through branded content. That means that everything you want your customers, prospects and employees to know, you…

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copywriting-content marketing

Hiring a copywriter can be a daunting task. Content is king and copywriters are the experts who can deliver your brand message on point clearly and consistently—to retain the customers you have and acquire new customers through online and offline marketing communications campaigns. Hiring the right copywriter that seamlessly integrates with your organization is the…

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On-point copywriting keeps you ahead of the pack

The best way to tell if your copywriting is effective—check your sales figures. If your copywriting brand messaging is resonating with your customers and prospects—you’ll see it reflected in your bottom line. If your sales are flat or dipping—you should take a look at how you’re communicating what your organization does and why it is…

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