Archive for 'content marketing'

Editing Builds Good Customer Relations

The Editing Process Is Critical to Gain Brand Loyalty Editing, you say? How can editing be critical to customer relationships? Every communication that comes from your organization should go through the editing cycle—an iterative cycle. That means that there are rounds of revisions and versions that are reviewed by all interested parties and this cycle…

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content marketing solutions

How to Increase Business with Content Marketing Solutions In the Mad Men days, the best way to market a product was through advertising—it was king in the 60s. This marketing focused on print ads, radio and TV commercials. Four decades and a century later, we all know that content is king. And that makes content…

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Copywriting and Content Writing—My Core Industry Expertise At the top of my industry expertise is marketing communications. I am an expert in writing to sell. Marketing is about selling. Communications is about getting the word out. The two combined—MarCom—is how to convince someone to make the purchase…invest…join…contribute…be loyal. I work with clients to define industry…

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Branded Content Increases Brand Awareness

How Branded Content Increases Business and Brand Recognition An organization’s brand message touches each customer, prospect and employee with every communication across all media channels. The best way to get your message out to your targeted audience is through branded content. That means that everything you want your customers, prospects and employees to know, you…

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