Archive for 'copywriter'

Good Content Editing Adds Polish to Copywriting Most content editing requests include: “It just needs a little clean up.” In most cases, what the author thinks they’re saying is not crystal clear, even if they are the subject matter expert—and getting your point across is what motivates the decision to buy. The art of content…

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Copywriting and Content Writing—My Core Industry Expertise At the top of my industry expertise is marketing communications. I am an expert in writing to sell. Marketing is about selling. Communications is about getting the word out. The two combined—MarCom—is how to convince someone to make the purchase…invest…join…contribute…be loyal. I work with clients to define industry…

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Copywriting Enhances Content Marketing The key is in what you say—and how you say it. I help people say what they think they’re saying. I work with organizations to get their targeted brand message into the marketplace communicating why their products and services are the best—and why people should buy them—now. I write to sell…ensuring the copy is customer focused and persuasive while the content marketing provides…

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