Archive for 'copywriting'

Editing Builds Good Customer Relations

The Editing Process Is Critical to Gain Brand Loyalty Editing, you say? How can editing be critical to customer relationships? Every communication that comes from your organization should go through the editing cycle—an iterative cycle. That means that there are rounds of revisions and versions that are reviewed by all interested parties and this cycle…

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Proofreading Builds Customer Loyalty

Impress Your Customers with Professional Proofreading Now that the content is approved—it’s time to enter the final phase. This means careful proofreading of the content by a professional proofreader, making sure the content makes sense (by reading line for line), and checking to see what the printed copy will look like. To increase sales and…

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Branded Content Increases Brand Awareness

How Branded Content Increases Business and Brand Recognition An organization’s brand message touches each customer, prospect and employee with every communication across all media channels. The best way to get your message out to your targeted audience is through branded content. That means that everything you want your customers, prospects and employees to know, you…

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corporate identity-branding

Why Corporate Identity and Branding Matter Corporate Identity and Branding work hand in hand. Some people even compare them to the chicken or the egg conundrum—which came first? Both corporate identity and branding are necessary to attain the critical business goals of increasing market share and generating revenue. Sometimes you can’t tell one from the…

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On-point copywriting keeps you ahead of the pack

The best way to tell if your copywriting is effective—check your sales figures. If your copywriting brand messaging is resonating with your customers and prospects—you’ll see it reflected in your bottom line. If your sales are flat or dipping—you should take a look at how you’re communicating what your organization does and why it is…

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