Archive for 'corporate identity'

How Branding Can Build an Image Branding is a blend of Brand Messaging and Corporate Identity. The process starts by identifying the brand attributes—your organization’s values, how you do business, and defining the value proposition—what makes your organization different from the rest, your identity. It’s the lifeforce of branding. What do you say? How do…

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corporate identity-branding

Why Corporate Identity and Branding Matter Corporate Identity and Branding work hand in hand. Some people even compare them to the chicken or the egg conundrum—which came first? Both corporate identity and branding are necessary to attain the critical business goals of increasing market share and generating revenue. Sometimes you can’t tell one from the…

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