Archive for 'Proofreading'

Editing Builds Good Customer Relations

The Editing Process Is Critical to Gain Brand Loyalty Editing, you say? How can editing be critical to customer relationships? Every communication that comes from your organization should go through the editing cycle—an iterative cycle. That means that there are rounds of revisions and versions that are reviewed by all interested parties and this cycle…

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Good Content Editing Adds Polish to Copywriting Most content editing requests include: “It just needs a little clean up.” In most cases, what the author thinks they’re saying is not crystal clear, even if they are the subject matter expert—and getting your point across is what motivates the decision to buy. The art of content…

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Accurate Proofreading Delivers No Mistakes and Gets Customers to Trust You and Take Action Most proofreading requests include: “This is a final; it shouldn’t have many changes” But that’s very rarely the case when I return a proofread document. The point of proofreading is to find errors and correct them—every branded communication needs a review…

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